Marketing strategy consists of the analysis,strategy development and implementation of activities in developing a vision about the market of interest to the organization,selecting market target strategies,setting objectives and developing,implementing and managing the marketing program positioning strategies designed to meet the value requirements of the customers in each market target.
Strategic marketing is a market-driven process of strategy development,taking into account a constantly changing business environment and the need to deliver superior customer value.The focus of strategic marketing is on organizational performance rather than a primary concern about increasing sales.Marketing strategy seeks to deliver superior customer value by combining the customer influencing strategies of the business into a coordinated set of market driven actions.Strategic marketing links the organization with the environment and views marketing as a responsibility of the entire business rather than a specialized function.
David W.Cravens and Nigel F.Piercy, "Marketing strategy is an analysis,planning, implementation and control process design to satisfy customer needs and wants by providing superior value."
Philip Kotler and Gary Armstrong, " Marketing strategy is the marketing logic by which the business unit hopes to create customer value and achieve profitable customer relationships."
Business Dictionary, " Marketing strategy determines the choice of target market segment,positioning marketing mix and allocation resources."
Finally we can say,marketing strategy is the marketing logic by which the business unit hopes to create customer value and achieve profitable customer relationships.
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