Marketing Communication Mix

Marketing communication mix consists of the specific mix of advertising, personal selling, sales promotion, public relation and direct marketing tools a company uses to pursue its advertising and marketing objectives.

                                   

1) Advertising: Advertising is any paid form of ideas, goods or services by an identified sponsor.

2) Personal Selling: Personal selling is the personal presentation by the firm's sales force for the purpose of making sales and building customer relationships.

3) Sales Promotion: Sales promotion is short term incentives to encourage the purchase or sale of a product or service.

4)Public Relations: Public relations-building good relations with company's various publics by obtaining favorable publicity, building up a corporate image and handling or heading of unfavorable rumors, stories and events.

5)Direct Marketing: Direct marketing is the direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.

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