Importance of Advertising

A) Economic Significance of Advertising:     

            

     1) Creating and increasing demand

     2) Increasing sales and profits

     3) Adjusting between demand and supply

     4) Industrialization

     5) Reducing production costs

     6) To face competition

     7) Introducing new products

     8) Direct sale

     9) Creating goodwill

    10) Communication with traders

    11) Entering into international markets

    12) Increasing individual and national income

B) Social Significance of Advertising:

      1) To inform

      2) Improvement of standard of living

      3) Creation of employment opportunities

      4) Elimination the influence of middlemen

      5) Assisting to sellers

      6) Educational in nature

      7) Creating and increasing awareness

      8) Developing tastes

      9) Creating nationality

     10) Discouraging to buy harmful products

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