Factors Influencing Advertising Appeal

Date                :11-10-2010                                 

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 14

1. Stage

2. Education

3. Human nature

4. Emotion proneness

5. Taste

6. Morality

7. Income expenditure

8. Competitive appeal

9. Usability

10. Genetic need.

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