The Evolution of Customer Relationship

Scholars have suggested that marketing exchange relationships between providers and customers often have the potential to evolve from strangers to acquaintances to friends to partners.

1.Customers as Strangers:

Strangers are those customers who have not yet had any transactions with a firm and may not even be aware of the firm.At the industry level,strangers may be conceptualized as customers who have not yet entered the market,at the firm level,they may include customers of competitors.clearly the firm has no relationship with the customer at this point.Consequently,the firm's primary goal with these potential customers is to initiate communication with them in order to attract them and acquire their business.

2.Customers as Acquaintances:

Once customer awareness and trial are achieved,familiarity is established and the customer and the customer and the firm become acquaintances,creating the basis for an exchange relationship.A primary goal for the firm at this stage of the relationship is satisfying the customer.In the acquaintance stage,firms are generally concerned about providing a value proposition to customers comparable with that of competitors.For a customer,an acquaintanceship is effective as long as the customer is relatively satisfied and what is being received in the exchange is perceived as fair value.

3.Customers as Friends:

As a customer continues to make purchases from a firm and to receive value in the exchange relationship,the firm begins to acquire specific knowledge of the customer,s needs,allowing it to create an offering that directly addresses the customer's situation.The provision of a unique offering,and thus differential value,transforms the relationship from acquaintance to friendship.A primary goal for firms goal for firms at the friendship stage of the relationship is customer retention.

4.Customers as Partners:

As a customer continues to interact with a firm,the level of trust often deepens and the customer may receive more customized product offerings and interactions.The trust developed in the friendship stage is a necessary but not sufficient condition for a customer firm partnership to develop.That is the creation of trust leads to the creation of commitment and that is the condition necessary for customers to extend the time perspective of a relationship.

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What is Relationship Marketing?

Relationship marketing essentially represents a paradigm shift within marketing away from an acquistitions focus towards a retention focus.Relationship marketing is a philosophy of doing business,a strategic orientation,which focuses on keeping and improving relationships with current customers rather than on acquiring new customers.This philosophy assumes that many consumers and business customer prefer to have an ongoing relationship with one organization than to switch continually among providers in their search for value.Building on this assumption and another that suggests it is usually much cheaper to keep a current customer than to attract a new one,successful marketers are working on effective strategies for retaining customers.

"Relationship marketing is the process of creating,maintaining and enhancing strong value,laden,relationship with customer and other stockholders."-->Philip Kotler.

"The term relationship marketing is an organization effort to develop a long term cost effective like with individual customers for mutual benefit."-->Kevin&Herley.

Creating
Maintaining
Enhancing
Strong Value.

Finally we can say,Relationship marketing is the process of creating,maintaining and enhancing strong value,laden,relationship with customer and other stockholders.
Download Tutorial :Click Here 

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Service Encounters

We have just finished a discussion of customer perceptions,specifically customer satisfaction and service quality.As discussed in our strategy insight,companies today recognize that they can compere more effectively by distinguishing themselves with respect to service quality,satisfaction and loyalty.Next we turn to what have been termend the building blocks for customer pereptions service encounters or moments of truth.Service encounters are where promises are kept or broken and where the proverbial rubber meets the road.

From the customer's point of view,the most vivid impression of service occurs in the service encounter or moment of truth,where the customer interacts with the service firm.

For example: among the service encounters that a hotel customer experiences are checking into the hotel,being taken to a room by a bellperson,eating a restaurant meal,requesting a wake up call,and checking out.You could think of the linking of these moments of trush as a service encounter cascade.It is in these encounters that customers receive a snapshot of the organization service quality and each encounter contributes to the customer's overall satisfaction and willingness to do business with the organization again.From the organization's point of view,each encounter thus presents an opportunity to prve its potential as a quality service provider and to increase customer loyalty.

Some services have few service encounters and others have many.The Disney Corporation estimates that each of its amusement park customers experiences about74 service encounters and that a negative experience in any one of them can lead to a negative overall evaluation.

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What is Customer Satisfaction?

                   "Customer is the King"

Everyone knows what satisfaction is,until asked to give a definition.Then,it seems,nobody knows.This quote from Richard Oliver,respected expert and long time writer and researcher on the topic of customer satisfaction,expresses the challenge of defining this basic of customer concepts.

In less technical terms,we interpret this definition to mean that satisfaction is the customer's evaluation of a product or service in terms of whether that product or service has met the customer's needs and expectations.Failure to meet needs and expectations is assumed to result in dissatisfaction with the product or service.

Although consumer satisfaction tends to be measured at a particular point in time as if it were static,satisfaction is a dynamic,moving target that may evolve over time,influenced by a variety of factors.

Expectation > Reality = Dissatisfaction

Expectation = Reality = Satisfaction

Expectation < Reality = Delight

"Satisfaction is the customer's fulfillment response.It is a judgement that a product or service features,or the products or service it self,provides a pleasurable level of consumption related fulfillment."    

                                                                                 >> Oliver

"Customer satisfaction is a person feeling of pleasure or his appointment one of resulting from comparing a product perceived or performance in relation to his or her expectations."

                                                                             

                                                                                  >> Kotler

"Customer satisfaction is the feeling that a product has net or exceeded the customers expectations."

                                                             >>Lamb.Hair&Medoniel

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To Create Your Perfect 2015 Digital Marketing Strategy

It is hard to believe that 2015 is right around the corner.

As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year. The million-dollar question is what are the best digital networks to invest into and what platforms should receive more exposure for 2015?

Malcolm X was quoted as saying; “The future belongs to those who prepare for it today.” If you are reading this article, you are likely a step ahead of the competition by staying sharp in news and trends in the online marketing field. By starting to think about the future of online marketing, you can plan out a successful 2015 year for your business while staying a step ahead of the competition.

The 15 step guideline for the perfect 2015 digital marketing strategy will provide you with a digital marketing blueprint for the upcoming year.

Once the ball drops on New Years at midnight, you won’t drop the ball when it comes to digital marketing strategy.

1. Get started on Instagram:

If you haven’t started an Instagram account for your business, what are you waiting for? The younger generation has flocked to this social media platform with over 200 million monthly active users. Advertisers are getting more of an opportunity to share their content through filtered photos. Instagram is one of the most natural ways to share content for your brand. It is better to be a step ahead of the game than 2 steps behind it.

2. Yahoo! Bing network:

The average cost per click on Yahoo! Bing was 10% to 24% lower than on Google Ad Words.  A lower cost per click can yield a lower cost per acquisition, which is the exact reason why you should start taking the search network seriously that receives 11.6% of the market share this upcoming year.

If you are in an expensive industry in the pay per click world like the legal profession, insurance industry or medical field, having a lower cost per click can help with a profitable PPC campaign.

3. Facebook lookalike audience:

What exactly is a Facebook Lookalike Audience? According to Facebook, Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about. When you use Custom Audiences, you can choose to create a lookalike audience that targets people who are similar to your Custom Audience list.

Let’s say you have an email marketing database over 5,000 contacts and are in the heating and cooling industry. You can upload this onto Facebook’s advertising platform and target the EXACT demographic similar to your existing customers! This is a neat feature that advertisers should at least test during the upcoming year.

4. Paid promotion on Facebook:

Adding just $5.00 in promotion to selected Facebook posts will drastically increase your interaction. You’ll start to notice a major spike in communication when you boost your post for a small budget. With Facebook’s Edgerank Algorithm, the likelihood for a business to appear high in the news feed is less likely. This is why for 2015, you should focus on posts that can yield the best results and boost them for a small budget.

5. Email marketing:

If you are a business that only sends out one email blast per month, start doubling this number and send out at least two per month. Nordstrom sends out multiple email blasts EACH DAY! If you have compelling content that would be informative to the subscribers on your email list, tell them about it via email communications.

6. Twitter outreach:

There has been a lot of frustration amongst marketers over all of the advertising that various social media channels are forcing businesses to partake in. Luckily, Twitter is still a great platform where you can grow your following organically. Start searching for hashtags within your industry and reaching out to users in this fashion. Compliment someone on Twitter about a blog post that they wrote. Begin asking questions related to your hashtag. The result will be more interaction and core following of people who are interested in your content! There is a reason why Twitter has nearly 1 billion registered users! Start reaching your target audience via tweets through the perfect Twitter outreach strategy in 2015.

7. Facebook re-marketing:

If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget which will lead to a more effective strategy.

An apartment community in Columbus implemented beautiful graphics with relevant messaging for one of its apartment communities for Facebook re-marketing. When someone would drop off of their website and visit Facebook, this messaging would follow them around. This resulted in a 33% uptick in conversion for their Polaris Apartments community!

Start seeing an uptick in conversion by implementing a Facebook re-marketing strategy for 2015.

8. Better blogging:

We like to refer to blog content as the match that starts the fire. When you write a compelling blog, it has the potential to rank well organically in the search engines. 80% of daily blog visits are new so this is a great driver of new website traffic! Additionally, a blog can serve as content for a Facebook and Twitter post as well as a teaser for an email marketing campaign. By creating better blog content in 2015, your web traffic will increase and your content will become more compelling

9. Google+ game plan:

Google+ might not gain you that much interaction on your social media posts. This social media platform plays a crucial role in search engine optimization on the localized level, which makes this a must for marketers in 2015.

The more reviews you get, the more content you post onto your page and the more followers your obtain, the higher the likelihood that you will start ranking well for localized search terms.

10. YouTube videos:

Did you know that Google owns YouTube? By implementing videos into your online marketing mix, you can start to get search engine exposure for the videos that you upload onto YouTube! There are a lot of great tricks to obtain more video SEO Exposure. Choosing a proper title tag, uploading a transcript and embedding the YouTube video are just some of the tricks for optimal SEO exposure. Online video should definitely be included in your 2015 digital marketing strategy as this form of rich media can be a game changer in terms of publicity for your company. People will interpret your YouTube videos that you are taking your marketing initiatives very seriously!

11. Compelling graphics:

The more compelling your graphics are on various social media channels, the more interaction you will receive. If you have a graphic designer, start sending him or her over your social media calendar so they can help create beautiful imagery. In 2015 you will want to increase engagement and great pictures certainly help. If you don’t have a graphic designer, don’t worry; there are affordable sites that offer stock photography like BigStock.

12. Search engine optimization:

Search Engine Optimization (SEO) leads have an average close rate of 14.6%, while outbound leads (such as cold calls or print advertising) have an average close rate of 1.7%. Having your website optimized for SEO is a necessity heading into 2015. By having an SEO strategy in place, you can increase your leads and grow your business for next year.

13. Content contribution:

If you want your content to be seen by more eyeballs and gain more exposure, start contributing content to other blogs in similar fields. If you own an apartment community in Nashville, start writing for a local Nashville website that talks about the best activities around town. You will be seen as an expert in your city and this can help drive more traffic to your website. While people might not be looking for an apartment immediately, they will remember that you have invested time and effort into content within the community!

14. Digital PR:

You can build off of the content contribution by implementing a Digital PR strategy. If you reach out to various media related websites and send them over a solid pitch, they might just write an article on your company or feature your CEO in a blog post.  The more people talking about your company, Tweeting about your business and mentioning your brand, the better exposure you will receive for the upcoming year.

15. Unique promotion:

Brainstorm a unique promotion that people will actually enjoy that can drive massive publicity for your company in 2015! Whether it is coming up with a user generated jingle contest or a photo upload promotion, entice your great fans on social media to interact with your brand in a clever way. If the promotion is a success, it will be one of the most talked about campaigns for your company in 2015.

We don’t expect digital marketers to hit on each and every one of the 15 guidelines referenced above. Within the list, some of the suggestions are relatively new while others have been around for the past decade. If you incorporate some of the 15 Steps from our Guideline, you might just have the perfect year in 2015 from an online marketing perspective!

Source :http://www.jeffbullas.com/

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Perception in Service Marketing

As a marketer he/she should keep in mind that perceptions are always considered relative to expectations.Because expectations may also shift overtime from person to person and culture to culture.We will be focusing on the perceived service box in in the gaps model.What is considered quality service or the things that satisfy customers today may be different tomorrow.Also keep in mind that the entire discussion of quality and satisfaction is based on customers perceptions of the service.

"Customer perceive service in terms of the quality of the services and how satisfied they are overall with their experiences."   ==>Valarie,A Zeithaml & Mary Jo Bitner

"Perception is the process by which sensations are selected, organized and interpreted." ==> Solomon

"Perception is the process by which an individual selects organizes and interprets into a meaningful and coherent picture of the world." ==> Schiffman and Kanuk

Finally we can say,a marketer should keep in mind that perceptions are always considered relative to expectations.Expectation may also shift over time from person to person and from culture to culture.

<<<<<<<<<<---------->>>>>>>>>

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The Experience is Marketing

Service are high in experience and credence qualities relative to goods,thus how consumers evaluate the actual experience of the service is critical in their evaluation process and their decision to repurchase later.

"The experience is marketing"=>James Gritmore & Joseph Pine

In this section we describe elements of consumer behavior that are relevant to understanding service experiences and how customers evaluate them.Many subsequent chapters in this book will provide you with tools and approaches for managing specific elements of the customer experience the heart of services marketing and management.

Services as Processes:

Because services are actions or performances done for and with customers,they typically involve a sequence of steps,actions and activities.Consider medical services.Some of the steps in medical care involve customers interacting with providers,other steps may be carried out by the customers themselves taking and other steps may involve third parties.The combination of these steps and many others along the way,constitute a process,a service experience that is evaluated by the consumer.

In many cases,the customers experience comprises interactions with multiple,interconnected organizations,as in the case of medical services,automobile insurance,or home buying.Diverse sets of experiences across the network of firms will likely influence consumers overall impressions of their experience.

Service Provision as Drama:

The metaphor of a theater is a useful framework for describing and analyzing service performances.Both the theater and service organizations aim to create and maintain a desirable impression before an audience and recognize that the way to accomplish this is by carefully managing the actors and the physical setting of their behavior.

Service Roles and Scripts:

Roles are combinations of social cues that guide and direct behavior in a given setting.Just as there are roles in dramatic performances,there are roles in service delivery.

For example,the role of a hostess in a restaurant is to acknowledge and greet customers,find out how many people are in their group and then lead them to a table where they will eat.The success of any service performance depends in part on how well the role is performed by the service actor and how well the team of players the role set of both service employees and customers act out their roles.

Some services are more scripted than others.Customers would expect very expensive,customized services such as spa vacations to be less scripted than mass produced services such as movie theaters and airline travel.

(Collected in Book)

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Philip Kotler: Marketing

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over.

PhilipKotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. 

His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

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Chess Free

Chess Free is one of the best Chess games on Android.Chess Free provides a challenging experience of good chess game,
Features:
1.15 play levels
2.You will be surprised if you will beat our algorithms on "Master" mode
3.Shows "AI Thinking"
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Coming soon:

5."Two Players" mode
6.You can play against your friends on one tablet or through internet on your own tablet or phone.
7.Leaderboards
8.You can see list of your competitors
9.Available when logging in with your Google+ account

10.Play against your friends!

Chess Free is a nice disposed. Now I can pass my free times playing this brilliant board game. This game improves my chess playing skill. Wish all the best for the originator and hope graphic quality will improve in imminent.

Download Chess for Android now

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Market Development

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Building Muscle

There are unpretentious ways to avoid damages and one of them is awfully effective at building strength. A safer way to buzz that intensifications muscle building. Now is the full report and sample workouts for a few trainings. If you've been working out for a few years or spoken to a few of the regulars at your gymnasium, you'll soon notice nearly everyone, it seems, is tending some kind of injury.Occasionally it's a recent pull or strain and occasionally it's a from an injury many years ago.

The unhappy thing is these injuries and their limits never had to ensue. There are simple ways to avoid injuries and one of them is very effective at building muscle.Building muscle mass help sleeping,eating,working etc.

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10 Alternatives to ClickBank

I think joining all ten of these would be overkill, but billions of dollars in transactions are being made every year through these other networks, and many have fantastic offers that are not available at Click Bank; I have several affiliate millionaire friends who earn the majority of their income outside of Click Bank, and you may find some of these networks very useful to join.

 Clickbank Marketplace here they are:

1.Plimus                              Plimus.com

2.Market Health                   MarketHealth.com

3.LinkShare                         LinkShare.com

4.AsSeenOnPC                   AsSeenOnPC.com

5.Commission Junction     CJ.com

6.ShareASale                      ShareASale.com

7.NeverBlue                        NeverBlueAds.com

8.Epic Direct                       EpicDirectNework.com

9.Affiliate.com                     Affiliate.com

10.Unique Leads                UniqueLeads.com

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How Does Affiliate Marketing Work?

6 great reasons to become an affiliate

Start up costs aresuper low. To start a regular business where you rent retail space and stock inventory could easily set you back tens of thousands of dollars. As an affiliate, you can get started for the cost of a burger and fries.

You don’t needstaff. No more office politics, and no messy payroll handling. When you get started as an affiliate you can do it all yourself, and when the time comes to grow your business it’s easy to outsource.

You don’t even needa product you simply have to promote products which are already for sale. Whether it’s an eBook about dog training your or a weight loss supplement – there is a product out there that you can sell as an affiliate.

You don’t need anyexpert knowledge on a subject to sell affiliate products either. If you want to be an affiliate for weight loss products, then you don’t need a PhD in nutrition or exercise. All you need is an eager-to-learn mindset and the ability to market the right affiliate products to the right people. 

Earn passive income. It’s a bit like the money you earn if you buy a house and then rent it out – for as long as you own that house and are renting it out, you earn money. In a normal job you only get paid once for the work that you do, but as an affiliate you can keep making money from the same work day in, day out. 

The opportunity towork your own hours. I’m not saying that you’ll be sitting on a beach drinking Pina Coladas and only working an hour a day after your first month as an affiliate. However, you do have the power to work when it suits you and have a more flexible life. You become your own boss – how cool is that? 

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How to i Gain Weight First

Doubt you're a woman who requirements to advantage weight, you’re used to people resentfully expressive you roughly along the positions of, many half-starved women though fast weight is fair as tough as down weight proves for furthermost others. Unknown you requirement best way  to gain weight fast, here are a few parts of advice on how you can do so in the strongest method likely.

Drink an added 800 calories each day, Trouble and juice normally, Rise your helping extent.

Fact is you can eat everything you hunger deprived of gaining weight as not eating a share.  Here in what way to gain weight for skinny types.

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Salt Lake City Divorce Attorney

You are facing a divorce; possibly one you did not neediness. Cordell & Cordell’s Salt Lake City divorce advocates are here to help you sort through the legal method. Cordell & Cordell’s Salt Lake City divorce attorneys have a all-inclusive understanding of Utah divorce law. Our briefs focus wholly on men’s divorce issues, including Utah teenager custody laws, Utah alimony laws, and child support in Utah.

You remember a Cordell & Cordell Salt Lake City divorce attorney. There is a fixed to come retro of 90 days from the date of the shaving of the appeal before a final divorce range can be thought.

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Personal Injury Lawyer

Personalinjury lawyers are skilled licensed to training law in any occasion. Even though they mostly only handle belongings that drop beneath the Act.

The look probationary notaries can mention to personal injury lawyers . Don't choose an attorney because you like his commercial. 

Existence a target of a mishap can be fervently upsetting time.Specially if you receive thoughtful injuries. If you are in an accident and receive damages that are the result of the abandon of another, you have to decide if you should take legal action

They may make a lot of capacities and claims with a well-crafted ad, but that does not mean they are the top lawyers for your case.Discovery the true kind of advocate,Contract references,Meeting several lawyers,Squared into their family,Type sure the particular injury,lawyer tells your state's commandments don't objective look for the prosecutor with the most edification, go for road record in its place. 

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SEO

Making Free traffic is so hard at this time.
But today I will show you how I can generate a whole targeted traffic for free using a new tips and steps.

firstly to get unlimited traffic everyday you should learn how to make a system that can attract people everyday and for ever.

For this I recommend you to see how to use viral can sink your website into a thousands of targeted traffic everyday that mean hundreds dollars and less time

By transforming your website link to a viral link you can transform you current traffic to a TORNADO TRAFFIC as I Like to say.

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link (Viral Link You Got From ViralParse) With their friends and their friends in Social Networks must do so.

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I have this website : http://mydomain.com and I need to get traffic for it
I will Go to http://viralparse.com and I will create my viral link like this : http://viralparse.com/vl/?link=XXXX (Redirect to http://mydomain.com)
this is my viral link I will share it with my friends in social networks and anywhere in the web
when someone click on it they will see a Page where they should Share your viral link with their friends
too to get access to http://mydomain.com
and when their friend see it they should do the same
How I can be sure that his friends will click on the link ?
Here you must use an attractive title for the viral link to attract more visitors.

How to create your viral link: https://www.youtube.com/watch?v=TlOwTeZgFZA


this is a Simple review I wish you will like it
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or contact Support for more informations from here : support@viralparse.com
Also you can download ViralParse.Com Plugin for wordpress from Here : https://wordpress.org/plugins/viralparsecom-viral-link-creator/

Good Luck ;)

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Make Money Online

Every product sold from your store makes you money!  Everybody lives by selling something. That's what makes so successful! We sell an amazing array of best selling products for you. It's a simple, hassle free way for you to conveniently make money fast.Have you ever wanted to make money online but didn't know how to do it? Yes or yes? Well now you can.Your own online store with Best-selling products,No hosting fees,No Inventory fees.Elimination of the expensive over all costs of running an online store and much much more!

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How to boost SEO

Below are some first ways to get well SEO results:

1. A tiny keyword research Keyword research can be as modest as a team brainstorm, or as composite as using custom, proprietary toolsFor example, if you sell equipment, think about keywords like buying labeling equipment If you want to go beyond a brainstorm, but don’t want to break the bank, Google Adwords and KeywordSpy are great resources.  

2. Change up your labels Make sure that all page on your site has a altered title that cabinets the pertinent keywords for that page.  This sounds simple, but it’s often forgotten.

3. Youhave the right metadata The titles said above are one kind of metadata, but meta-descriptions and keywords are too significant. Many web creators will not include meta-descriptions and keywords in their code.

4. Link building Search engines determine their rankings moderately by relevance of content, and partly by how many other sites link to your site.  Whether links are on a site like Informous, on social media properties, or in a comment on a blog, links back to your website will help your search engine rankings.

5. Grade your website Use the fantastic free tools available to help you analyze your website.Woorank.com gives some great SEO advice, as does HubSpot’s Website Grader. These tools analyze almost every aspect of SEO on your website.

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Consumer Choise

1.Need Recognition:

The process of buying a service begins with the recognition that a need or want exists.Although there are many different ways to characterize needs,the most widely known is Maslow's hierarchy,which specifies five need categories arranged in a sequence from basic lower level needs to higher level needs.

Physiological Needs-

The recognition of these basic needs is fairly straightforward.Recall the last time you were on vacation,perhaps sightseeing in a new place.At some point around lunchtime,you recognized that you were thirsty and hungry and needed to stop and have lunch.

Safety and Security Needs-

Consumers seek to provide for their own and their loved ones shelter,safety and  security through many types of services.Parents are particularly focused on services that provide for their children's security and later in life these same people are often faced with needing services that will provide for their own aging parents.

Social Needs-

Social needs are critical to all cultures but are particularly important in the east.In countries like Japan and China,consumers place a great deal of value on social and belonging needs.They spend more time their families and work colleagues than do westerners and therefore consumer more services that can be shared.

Ego Needs-

Individuals also seek to look good to others and to feel good about themselves because of what they have accomplished.Needs to improve oneself and achieve success are responsible for the growth of education,training and other services that increase the skills and prestige of consumers.

Self-actualization-

Consumers desire to live up to their full potential and enjoy themselves.Some consumers purchase experiences such as skydiving,jungle safaris and bungee jumping for the pure thrill of the experience.

Information Search:

Once they recognize a need,consumers obtain information about goods and services that might satisfy this need.Seeking information may be an extensive,formalized process if the service or good is important to the consumer or it represents a major investment.

Personal and Non-personal Sources:

When purchasing goods,consumers make use of both personal and non-personal sources because both effectively convey information about search qualities.However,when purchasing services,consumers seek and rely to a greater extent on personal sources for several reasons.

Evaluation of Service Alternatives:

One reason involves differences in retailing between goods and services.To purchase goods,consumers generally shop in retail stores that display competing products in close proximity,clearly demonstrating the possible alternatives.

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