What is advertising design?

Date                :27-10-2010                                 

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 19

A main care getting device in an advertisement is the design. A good design should kindle and arouse enough interest so that the prospect will read the reproduction in the advertisement.

The design may be a snapshot, drawing, chart, diagram or table. It is used to take the target market’s attention, to induce the audience to read or listen to the copy, to link a message quickly or to communicate an idea that is difficult to express orally.

Photos, cartoon, diagrams, charts and tables, used to encourage a spectators to read or watch an advertisement is generally known as design.

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