Elements to be considered for developing current advertising budget

1) The environment of product

2) The geographic size of the market

3) Product life cycle stages

4) The size of the firm

5) The number of customers

6) Competitor’s advertising

7) Seasonal variation

8) Channel of distribution

9) Differentiation of characteristics of products

10) Sales volume

11) Amount available

12) Unit price

13) Amount of profit

14) Objectives of the firm

15) Final use of Product

16) Suppleness.

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