Showing posts with label Strategic Marketing. Show all posts
Showing posts with label Strategic Marketing. Show all posts
22 December, 2014

To Create Your Perfect 2015 Digital Marketing Strategy

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It is hard to believe that 2015 is right around the corner. As the weather starts to cool down, digital marketers’ brains just begin t...
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11 September, 2014

Philip Kotler: Marketing

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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing ...
17 March, 2014

Structuring Marketing Resources

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Whether marketing activities are centralized or decentralized and whether they involve a fully integrated marketing department or a market...
13 March, 2014

What is Organizational Design?

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Organizational design is the design and development of efficient and effective organization to implement marketing strategy. Aligning...
12 March, 2014

Direct Marketing Methods

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Direct marketing consist of direct communications with carefully targeted individual consumers to both obtain an immediate responses and c...
28 February, 2014

Sales Force Evaluation and Control

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Sales management is continually working to improve the productivity of selling efforts.During the last decade personal selling costs incre...
25 February, 2014

Managing The Sales Force

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We know that salespeople differ in ability,motivation and performance.Managers are involved in selecting,training,monitoring,directing,eval...
14 February, 2014

Designing The Sales Organization

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Designing the sales organization includes selecting an organizational structure and deciding the number and deployment of salespeople to g...

Types of Sales Jobs

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The salespeople who sell to ultimate consumers door to door,insurance sales,real estate brokers,retail store sales comprise a major portio...
29 December, 2013

Definition of Sales Force

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Sales organizations in many companies around the world have experienced significant changes in how the selling function is being performed ...
20 December, 2013

Designing Promotion Strategy

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Market target and positioning strategies guide promotion decisions as several activities are involved in designing an organization's p...
05 December, 2013

The Composition of Promotion Strategy

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Promotion strategy consists of planning,implementing and controlling an organization's communications to its customers and other targe...
15 November, 2013

Definition of Promotion Strategy

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P romotion strategy consists of planning,implementing and controlling an organization's communications to its customers and other targ...
11 November, 2013

Determining Specific Prices and Polices

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The last step in pricing strategy is selecting specific prices and formulating policies to help manage the pricing strategy.Pricing methods...
08 November, 2013

Selecting the Pricing Strategy

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Analysis of the pricing situation provides essential information for selecting the pricing strategy.Using this information management need...
05 November, 2013

Analyzing the Pricing Situation

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Pricing analysis is essential in evaluating new product concepts,developing test marketing strategy and designing a new product introducti...