Showing posts with label Service and Non-Profit Marketing. Show all posts
Showing posts with label Service and Non-Profit Marketing. Show all posts
13 November, 2015

Relationship Value Of Customer

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Relationship value of a customer is a concept or calculation that looks at customers from the point of view of their lifetime revenue and ...
06 November, 2015

Benefits for Customers and Firms

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Both parties in the customer firm relationship can benefit from customer retention.This is,it is not only in the best interest of the organ...
30 October, 2015

The Evolution of Customer Relationship

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Scholars have suggested that marketing exchange relationships between providers and customers often have the potential to evolve from stra...
28 August, 2015

What is Relationship Marketing?

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Relationship marketing essentially represents a paradigm shift within marketing away from an acquistitions focus towards a retention focus....
29 May, 2015

Service Encounters

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We have just finished a discussion of customer perceptions,specifically customer satisfaction and service quality.As discussed in our s...
27 December, 2014

What is Customer Satisfaction?

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                   "Customer is the King" Everyone knows what satisfaction is,until asked to give a definition.Then,it see...
28 November, 2014

Perception in Service Marketing

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As a marketer he/she should keep in mind that perceptions are always considered relative to expectations.Because expectations may also shi...
20 November, 2014

The Experience is Marketing

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Service are high in experience and credence qualities relative to goods,thus how consumers evaluate the actual experience of the service...
11 September, 2014

Philip Kotler: Marketing

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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing ...
18 May, 2014

Consumer Choise

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1.Need Recognition: The process of buying a service begins with the recognition that a need or want exists.Although there are many d...
04 April, 2014

Describe Search,Experience and Credence Attributes

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One framework for isolating difference in evaluation processes between goods an services is a classification of properties of offerings pr...
18 April, 2013

Classification forms of service

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A. Service by profit seeking firm: 1.Housing 2.Household operation 3.Recreation and entertainment 4.Persona...
17 April, 2013

Importance of Service

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Services are activity,benefits or satisfactions which are offered for sale or provided in connection with the sale of goods.Importance...
08 April, 2013

Describe the characteristics that affect the marketing of service

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There is general agreement that differences between goods and services exits and that the distinctive characteristics discussed in this s...
02 April, 2013

What is Service?

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Service are identifiable,intangible activities that are the main object of a transaction designed to provide want-satisfaction to cust...