Showing posts with label International Marketing. Show all posts
Showing posts with label International Marketing. Show all posts

04 May, 2013

Date :31-03-2012
Presenter : Dewan Zobaida Nasrin 
Lecture :01
Dhaka Commerce College.


International Marketing is the multinational process of planning and executing the conception,pricing, promotion,and distribution of ideas,goods and services to create exchanges that satisfy individual and organizational objectives.Now follows the importance of international marketing

http://mktgide.blogspot.com/

  • Consumption of unpronounced goods
  • Consumption of goods at a low price
  • Enjoying benefits of competition
  • Consumption of new products
  • Increase in consumption
  • Export of surplus production
  • Expansion of market in foreign countries
  • Production of goods at a low cost
  • Increase in production
  • More profitable
  • Reduce business risk
  • Reduce cost
  • Increases total production
  • Increases export earnings
  • Challenging natural calamities
  • knowledge and cultural progress
  • Increases international peace and assistantship
  • Extension of industry
  • Export of unusual goods
  • Optimum utilization of natural resources
  • Progress in technological knowledge
  • Image development.

03 April, 2013

Date :31-03-2012
Presenter : Dewan Zobaida Nasrin 
Lecture :01
Dhaka Commerce College.



At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.

http://mktgide.blogspot.com/

 International Marketing is the multinational process of planning and executing the conception,promotion,pricing,distribution of ideas,goods and services to create exchanges that satisfy individual and organizational objectives.

"International marketing is the performance of business activities designed to plan,price,promote and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit."

                                                                                           < Philip R.Cateora & John L.Graham


"International marketing is the multinational process of planning and executing the conception,pricing,promotion and distribution of ideas,goods and services to create exchanges that satisfy individual and organizational objectives."

                                                                                          <American Marketing Association


"International Marketing consists of finding and satisfying global customer needs better than the competition,both domestic and international and of co-ordinating marketing activities within the constraints of the global environment."

                                                                                        <Vern Terpstra & Ravi Sarathy










Finally we can say that,The international market goes beyond the export marketer and becomes more involved in the marketing environment in the countries in which it is doing business. 


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