13 March, 2014

Organizational design is the design and development of efficient and effective organization to implement marketing strategy.

http://mktgide.blogspot.com/


Aligning the strategy and capabilities of the organization with the market in order to provide superior customer value,is a priority in companies across different industrial sectors.
Recent decades have seen a period of unprecedented organizational change and this activity promises to continue.

Companies have realigned their organizations to establish closer contact with customers,improve customer service,bring the internet into operations and marketing,reduce unnecessary layers of management,decrease the time span between decisions and results and improve organizational effectiveness in other ways.

Closely associated with Procter&Gamble's market driven business and marketing strategy initiatives were critically important organizational changes.

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