Tools of Sales Promotion

Date                :10-02-2011                                

Presenter      : MD.Monzurul Alam                          

Lecture          : 26

A) Consumer sales promotion:

           

            1. Sampling    

2. Coupons     

3. Displays      

4. Premium    

5. Price reduction

            6. Contests     

7. Sweepstakes

8. Presentation

9. Package

10. Money refund offers

11. Demonstration

12. Consumer deal

13. Free trials

14. Guarantee card

B) Dealer sales promotion:

            1. Buying allowances

            2. Advertising allowances

            3. Price deal

            4. Push money

            5. Display allowances

            6. Co-operative advertising

            7. Dealers sales contests

            8. Dealers gift

C) Sales force promotion:

            1. Bonus to sales force

            2. Creating sales force contests

            3. Salesman meetings and conferences

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