Definition of Direct Marketing

Date                :10-03-2011                                

Presenter      : MD.ZAHID HUSSAIN SIKDER                          

Lecture          : 37

Direct Marketing

Direct marketing consists of direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.

"Direct marketing consists of direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships."

                                                                                                                 < Philip KOtler

 

"Direct marketing consists of marketing efforts that use personal selling or various advertising media to solicit orders from consumers where they live or work."

                                                                                                           < Churchill & Peter

 "Direct marketing is an interactive system of marketing that uses advertising media to effect a measurable response or transaction at any location."

                                                                                                          < John J. Burnet.

Special Feature:

• Direct marketing is an interactive system of marketing
• No use for intermediaries.
• Changing life style is easy.
• Fast,easy and inexpensive buying.

 Direct marketing is an interactive form of marketing using one or more advertising media to affect a measurable response and transaction at any location.

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